Toby Whitfield

Toby Whitfield is the CEO of the ShapeShift Technologies group, which incorporates mouldCAM, a digital manufacturing business, and ShapeShell, who make composite facade systems. The group’s collaborative and “fearless” approach has attracted progressive architects, and some of Melbourne’s most iconic buildings owe their features to the group’s work: RMIT’s ‘Green Brain’, Swanston Square’s towering portrait of Wurundjeri-willam elder Edward Barak, and the new VCCC Hospital facade, to name a few. MPavilion is the group’s latest collaboration, to name a few. Toby—who credits the group’s ability to maintain design intent by delivering every step of the process in-house—has a background in advanced composites and large-format 3D CAD/CAM manufacturing technology. He also has a favourite extracurricular activity: he met his business partner Jaime Marina on the professional yacht racing circuit, and the pair have since competed at the Grand Prix level for over a decade, won multiple world championships and sailed around the world.